About ICE Innovative Technologies

ICE (Interactive Consumer Exchange) Innovative Technologies breaks barriers with its range of standardized marketing applications and services that enhance the user experience across TV, internet and mobile platforms. ICE makes it easy for brands, marketers, broadcasters and providers to centrally launch, track and measure content-specific interactive marketing, services and commerce that generate a profound consumer impact and large ROI.

Our groundbreaking iTV platform, Interactive Video Commerce® (IVC®), augments television sets and cable boxes into direct marketing portals, bridging the gap between the advertiser, the consumer and what is seen on the TV screen. With just a click of the remote, IVC v.1.0 offers viewers an onscreen menu that lists the music they hear and the digital/DVD/BD format of what they are watching for purchase in seconds.

ICE's internet application, AdGadget®, provides enhancement to banner and video advertisements, with only a few bits of code, that convert them into fully featured, totally interactive micro-websites. Advertisers and marketers can better engage consumers by doing more than publishing "attention grabbing" ads - an ad is a full RFI portal with commerce conversion offerings that provide the user an organic pathway to sale and brand impact.

Our executive team, accustomed to delivering success, has nearly a century of combined experience in finance, marketing, entertainment, and technology. They will unleash this magnificent service in the same style that has won them acclaim many times in the past.

Executive Team

Larry Hootnick

Chief Executive Officer

A highly successful Silicon Valley executive with over 35 years of experience in leading high-growth private and public enterprises, Larry began his career as an executive with Ford and RCA. He later joined Intel as CFO, SVP of Worldwide Sales and Marketing, and President of the Embedded Control and Memory Group. Larry later became President and CEO of Maxtor Corp. and Consilium Corp. He's also been an executive at NetManage, Power Computer, and Persistence Software, overseeing up to 10,000 employees and managing operations of over $1 billion in annual revenue. Larry has also been an active venture capital investor, and advisor to successful startups, like inGrooves (which deals with all the major labels), Blue Pumpkin, BayTSP (which provides service to a diverse range of clients, including many of the major film studios) and others. Larry's strength is in leading companies through rapid growth or turnarounds, and guiding them to profitability.

Tony Hilton, Esq.

Co-Founder, President & General Counsel

Tony is a technology and entertainment entrepreneur and NY/NJ attorney, with ten years experience in technology, film and television. After starting his career at Paramount Pictures, Tony worked as a consultant in film and television as well as to several startup technology companies, guiding legal and business development. He also consulted for Acuity Ventures, assessing potential investments. As an attorney, Tony represented these same groups. and others, helping with legal compliance and negotiating investment. Tony's experience spans many tech areas, including new media services like interactive television and IPTV, digital rights management, online advertising applications and others. Tony's strengths are his ability to effectively develop and implement business organization, and manage project development efficiently.

Russell D. Nomer

Co-Founder, Chief Information Officer

Russell Nomer is an Information Technology Professional with over twelve years of consulting expertise for various industries, including online advertising and search. He has received certification in numerous areas, including Microsoft, Cisco and Checkpoint technologies. His command of information systems process reengineering has helped to aligns business management and technology management as symbiotic partners for such organizations as The United States Department of Justice, The National Institutes of Health, Viacom, HIP, J&W Seligman, Citibank, Chase, Morgan Stanley, Merrill Lynch, Lockheed, Bernard Haldane, BlowSearch.com, eZanga.com and many other Fortune 1000, Fortune 500 and various small, independent companies.

Gregory L. Hilton

Co-Founder and Director of Business Development

Greg is an experienced financial professional. He has provided services as a NYSE broker, a portfolio financial consultant, and an insurance risk consultant for companies and wealthy individuals. He has worked for Bear Stearns, Gruntal & Co., the National Securities Corp., Metropolitan Life Insurance Co. where he was awarded the "Rookie Of The Year" for the North-East territory for largest revenue generated, and Mass Mutual Insurance Co. which granted membership in the "Leaders Club" after attaining the title of "Executive Financial Strategist" for his industrious and profitable efforts. Since becoming an independent consultant, Greg has worked with several startup technology companies, successfully structuring revenue and business models for long term corporate development.